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Karl Schlegel

Karl Schlegel – Associate Partner
Branding Residence Expert

Karl SchlegelKarl Schlegel is a New Jersey-based entrepreneur and business strategist, with an extensive network spanning fashion and entertainment, to technology and venture capital.

In addition to advising Blackhawk Partners on matters of brand positioning and marketing, Karl is a Senior Partner at Branded Global, a firm that specializes in product placement and brand integration in major movies, TV shows, music videos, video games, celebrity engagements, and emerging media. Through its retail distribution and direct marketing programs, Branded Global leverages the marketing format to drive sales, thereby increasing revenue and valuation for its clients.

Karl also oversees branding and business development at CallsThatROCK, a company specializing in call center services and business process outsourcing, with over 150 agents and management in the #1 global outsourcing market, the Philippines. Under Karl’s leadership, the company is preparing to roll out an automated social media lead generation program, helping clients identify and connect with key decision-makers using leading professional platforms such as LinkedIn. The synergistic relationship between Branded Global and CallsThatROCK provides a strong foundation on which to scale both companies.

Karl is also a lead consultant to a social media technology fund and advises several uniquely positioned companies, including a firm whose disruptive IP banner ad delivery solution was on the winning side in 190 out of 200 political campaigns and an emerging television network reaching over 30 million households.
Prior to Branded Global and CallsThatROCK, Karl’s experience includes running merchandising and apparel for The Rocket Racing League’s Inaugural Flight at the EAA AirVenture Air Show in Oshkosh, Wisconsin in 2008, setting up a unique sponsorship opportunity for RRL with Ferrari, working side by side with management teams and investors at various portfolio companies while in venture capital, helping to personally position the world’s first HIPAA compliant online portal for the exchange of electronic medical records (EMR) with Microsoft HealthVault, serving in operations with a garment sourcing company, and co-founding a technology marketing firm that helped a Skype-meets-WebEx technology client find its niche in healthcare and become a publicly traded company.

In 2009, Karl traveled to Southeast Asia as part of an advisory team working with a foreign government on the movement of strategic commodities. During that time, he also worked with members of the management team from an oil technology company that is currently helping to reduce the cost of upgrading crude oil from $20 to $30 per barrel to between $0.50 and $1 per barrel.

Karl was a featured panelist at Pharrell’s Kidult Conference, and is part of the selection committee for the Catholic Finance Association. Karl is also a member of the Association of Fundraising Professionals, and serves on the board of St. Joseph’s Outreach. He is a graduate of Rutgers College and lives with his wife in New Jersey.